Broadcast: Archetype Boutique Preview Event

This weekend is the preview event for the Gray Area Foundation for the Arts’ new boutique, Archetype. The interest for this outlet from many local and widespread designers has been very promising, and I fully expect this event to be exciting in terms of content and audience. Come out for a sampling of innovative design and textile work drawing on cutting edge technology and aesthetics.


Broadcast Weekend Schedule:

Friday, December 18th Preview Party
6PM – 8PM // $20 // Hor’dourves, open bar, early-bird shopping & private mixer with designers
8PM – 12AM // $5-$15 (sliding scale) // Reception with evening shopping & music by DJ Fluid (Om Records) and Conor (Red Dot)

Buy tickets.

Saturday, December 19th & Sunday, December 20th
12PM – 6PM // Free! // Shopping & Music

In 2010 as part of our Phase II Taylor street expansion, Gray Area will open a new project boutique called Archetype. With an emphasis on wearables, this unique product-focused space will support emerging local and international designers around the principles of technologically-inspired and sustainability-minded fashion. Spearheaded by Gray Area Fashion Initiatives Lead, Melissa Marie and Creative Director for Archetype Boutique, Jarred Garza, Archetype will extend Gray Area’s mission of building social consciousness through digital culture onto the runway and into the marketplace.

From December 18th-20th, Gray Area invites you to a “Broadcast” preview fashion and shopping event featuring a selection of designers, lines and products indicative of Archetype’s aesthetic and personality.

Come join us for a special one-time gathering of emerging talent, limited collections and a glance into the future of San Francisco fashion… not to mention great shopping just in time for the Holidays!

Featured Artists & Designers:
1 of 1 Studio
Coma and Cotton
Jasmin Zorlu
Krista Accessories
Kittin Hawk
Modern Lovers
Mr. Larkin
Noon Solar
Ric Rac Clothing
Sofie Olgaard
Venus Superstar
Nervous System
And many more!

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