SWSX 2013 Panel: Get Physical: Digital Experiences, Real World

I’ll be participating in a panel discussion at SXSW this Saturday called “Get Physical: Digital Experiences, Real World”. The panel will explore some ways offline spatial media experiences are being created for multiple purposes.

When: Saturday, March 09, 2013 12:15 PM-1:50 PM
Where: 506 Congress Ave; Austin TX 78701; Microsoft SXSW Headquarters

It’s free, but space is limited, so register here: http://sodasxsw2013.eventbrite.com/

Presented by SODA/Microsoft/Adobe

Session Description:

Physical is the new digital. In an age of cooked metrics and inflated stats citing millions of views and downloads, the new movement is a return to offline interactive experiences where real people converge with design and technology in very physical ways. Discuss.

Other participants are:

Moderator – James Senior, Head of Creative Partnerships at Microsoft

Patrick Gardner (CEO of Perfect Fools)

Patrick Gardner is co-founder and CEO of Perfect Fools, the award-winning digital creative agency based in Stockholm and Amsterdam. Fool that he is, it might come as no surprise that he started his career as an assistant speechwriter to US VP Dan Quayle in 1990 and 1992. After working with traditional marketing in the US, Mexico, Russia, Indonesia, China and Sweden, Gardner went digital in 1995, co-founding Houdini Digital Creations in 1999 and Perfect Fools in 2002. Gardner graduated from Vassar College in 1993.

David Schwarz (Creative Partner, HUSH)

David Schwarz is an award-winning creative director working between motion-based storytelling, graphic design and interactivity. After receiving an MFA from Art Center College of Design, he became a sought-after freelance talent working at many notable creative studios on both coasts and beyond. He’s directed projects for exceptional brands such as Nike, Nokia, Sony Ericsson, Honda, American Express and Coca Cola, among others. He’s also been featured in publications like Creativity, Shots, IdN, RES, and Monument Mag. As one of the founding partners of HUSH, he mixes creative pursuits with high-level business relationships.

Mauro Silva (CCO of LiveAD)

Mauro leads the planning and creative team of LiveAd. He is responsible for highly complex communication projects for clients like Nike, Lenovo, Doritos, C&A, Multishow and Globo TV. His work has been recognized with 2 PR Lions and 1 Branded Content Gold Lion at Cannes, as a finalist at SXSW Interactive/Activism and was awarded with bronze at the first edition of the Facebook Studio Awards.