Obscura Digital Architectural Projection on Guggenheim for YouTube Play

Last Friday was the opening of the  YouTube Play Biennial of Creative Video at the Guggenheim Museum in New York. For this opening event Obscura Digital created architectural projections on both the inside and outside of the museum.

YouTube Play. A Biennial of Creative Video aims to discover and showcase the most exceptional talent working in the ever-expanding realm of online video. Developed by YouTube and the Guggenheim Museum in collaboration with HP,YouTube Play hopes to attract innovative, original, and surprising videos from around the world, regardless of genre, technique, background, or budget. This global online initiative is not a search for what’s “now,” but a search for what’s next. Visit youtube.com/play to watch this year’s top videos and learn more about the project.

Top 25 Videos Announced
On view at the Guggenheim Museums in New York, Bilbao, Berlin, and Venice from October 22 to 24, 2010, the top 25 videos comprise the ultimate YouTube playlist: a selection of the most unique, innovative, groundbreaking video work being created and distributed online during the past two years. The videos and artists were celebrated at an event at the Guggenheim Museum in New York on October 21, which was streamed live to a worldwide audience at youtube.com/play.

About YouTube Play
In the last two decades, there has been a paradigm shift in visual culture. The moving image has been fully absorbed into critical contemporary-art practices, and now we are witnessing the power of the Internet to catalyze and disseminate new forms of digital media, including online video. With video now available for anyone to produce and watch, almost anytime and anywhere—be it on cell phones, digital cameras, computers, or tablets—it has become the medium of choice for many aspiring artists. YouTube Play will recognize the current effect of new technologies on creativity by showcasing exceptional talent working in the ever-expanding realm of digital media. It is the goal of YouTube Play to reach the widest possible audience, inviting each and every individual with access to the Internet to submit a video for consideration.

Update, see also:

http://www.esquire.com/blogs/mens-fashion/youtube-play-guggenheim-102210
http://news.blogs.cnn.com/2010/10/23/top-25-videos-make-up-ultimate-youtube-playlist/?iref=allsearch
http://createdigitalmotion.com/2010/10/guggenheim-and-youtube-team-up-map-projections-to-wrights-spiral-shell/